Walt Disney Company Mission Statement
The Mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using portfolio of brands to differentiate the content, services and consumer products, the company seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
The Walt Disney Company carries out its Mission Statement quite effectively. As Apel succinctly stated, “Disney does it right.” He was referring to the Disney Company’s three-pronged approach of combining research of the market to find out how to best please its clients, considering who its clients are and making sure that all cultures are represented, and a long history of pleasing its patrons, the “Disney Way,” which has been effective for over fifty years. In other words, Disney combines research, client culture and preferences, and expertise to assure that the company fulfills the Disney Mission Statement, a statement that defines the Disney Company’s plan for today.