Enhancing………. Abasyn Journal of Social Sciences. Vol: 7 Issue: 2
differentiation; affect variable costs; upgrade capabilities; enhance operational effectiveness and improve customer centricity through managing sophisticated customer data models and analytics. These innovative solutions using digital technology create better tools to reduce sales cycles and gather real time customer insights at the time of their purchase decisions thereby helped airlines improve performance, increase differentiation, strengthen relationships with customers, and improve profitability and competitive position.