sensory input (texture, taste/flavor and appearance). Each point in the
figure corresponds to a single consumer. Points lying very close to or actually
on a vertex suggest that the consumer pays primary attention to
that sensory input when rating overall liking. Points lying midway between
two vertices mean that the consumer pays equal attention to
both sensory inputs. Finally, points in the middle mean that the consumer
pays approximately equal attention to all three sensory inputs.
The triangular plot can be divided into six sections. Although many
consumers were placed in the middle of the plot, many other points
gathered in A, F and B sections. Consumers lying in A and F sections
were very close to taste/flavor as driver of liking. Many consumers in
B section, very close to texture, indicate that this input played a role in
driving their preference. Few points lie close to the appearance vertex
indicating that this sensory input was important only for a low number
of consumers.