1. Matching Product Capabilities to Market Needs
A winning product launch starts with matching the capabilities of your product (or service) to the needs of your target market. This is often domain of a product manager. However, even if you don’t have a product manager position in the organization someone needs to fill the role of a product manager. If you are delivering a new product or service into the market you would be well served by getting out and talking to the potential buyers that your product addresses. Chances are you learn something new and possibly so enlightening that it could be the turning point in your business.
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