Conclusion
According to this research 259 sample prefer to
drink coca cola out of 400 & 149 prefer Pepsi cola. One
of the reasons is that people like Coca cola as it taste is
very good. Another reason is that Coke also acts as
refreshment to our sample which influence on them to
preferred coke. Price is also very important factor that
influence to choose their preferred brand. Frequency of
advertisement is also important factor for coke customer
to choose their brand. It will be also notice in our study
that promotion scheme & discount are also important to
purchase their preferred brand. Mostly people come to know about their preferred brand through advertisement
on TV so people who watch TV are more aware of their
preferred cola as compare to other medium of
advertisement. Availability of convince is also important
factor to choose the proffered brand. The customers of
Coca Cola give importance to the brand ambassador
while Pepsi-cola customers have no influence on brand
ambassador. Coca cola customer are think that it is not
only used to fill their basic thirst but also for other
purposes while Pepsi cola customer think that there
preferred cola is important because it fill their basic
thirst. Both brand customer think that manufacture &
expire date is very important so that they proffered there
cola according to their perspective. Thus Pepsi have to
work more to compete with Coke & to lead the market