In the age of globalization, the media has been developed further and variously which play a large role in our daily life and it was very easily to access. In the past, the media usually was shown into a printing media such as news and magazine, but in this present, there was the internet which worldwide and rapidly communicated to a lot of information for instance applications on smartphone. Hence, it was displayed the media was very important variable that was used to send messages to receiver as simply. Furthermore, the way the media could get through people easily made them absorbed whatever the media gave to them in everyday, especially in adolescent[Bow]. As the result, Celebrities has played a huge role to influence to adolescent which making their life always related with celebrities for sample subsistence, activities, and also fashion trend which were very affected to them and it became to be a bad effect because these things made them fashion on celebrities who they liked by spent a lot of money without thinking through buying whatever celebrities dressed. However, there were two points of view to present how bad the effects were.[Cat]
The first is celebrities influenced to fashion trend hardly. Famous people or we can call them celebrities very influence to Fashion trends throughout the past until now because people all over the world can see them though magazine, newspapers, the internet, and televisions. However, every Medias really play a huge role in allowing celebrities to influence fashion trends which present photographs and video clips which especially focused on their outfits, this is cause of why whatever they were wearing effect to people in particular with adolescent. Therefore, there are two famous people that will show how effect fashion trends to people.[Kwan] First, Toon Body slam, a famous singer in Thailand who leading fashion trend of Dave trousers leg and CPS Chaps-Men in Thailand brand bring his style to design into trousers and this also affect to his fans to buy this brand. Second, Chomphu Araya Alberta Hargate, one of the most famous actress in Thailand who leading fashion trend of accessories for example eyes rings, rings, especially headband. This woman is very has her own unique that every adolescent and shop store want to emulate her. In addition, celebrities influence fashion in their own unique way for better or worse. (Phoebe Alexander), 2014.[Hua]
The second is shopaholic. Shopping is like a mental disease or shopaholic which related to symptoms of anxiety, depression, and low self-esteem. So, they want to get rid of these negative emotions away by shopping. From the research Doctor Andreassen says "We have also found that shopping addiction is related to symptoms of anxiety, depression, and low self-esteem, and shopping may function as an escape mechanism for, or coping with, unpleasant feelings -- although shopping addiction may also lead to such symptoms”[Yeen]
According these information will see that celebrities influenced to fashion trend hardly in nowadays and Shopping is like a mental disease (shopaholic) were affect to live a life of adolescent in this present time. So, we would like to suggest how to solve problems.