How does sustainability fit into
H&M’s business idea?
Our business idea is to offer fashion
and quality at the best price. It’s about
the best value, not the cheapest price.
Sustainability is an important part
of this. We know that our customers,
just as our colleagues, care more and
more about it. And while we must be
realistic about the fact that most customers
are not prepared to pay more
for added sustainability value,