corporate headquarters and to the corporate
board of directors. With the scorecard, business
units can quantify and communicate their
long-term strategies to senior executives using
a comprehensive set of linked financial and
nonfinancial measures. Such communication
informs the executives and the board in specific
terms that long-term strategies designed
for competitive success are in place. The measures
also provide the basis for feedback and
accountability. Meeting short-term financial
targets should not constitute satisfactory performance
when other measures indicate that
the long-term strategy is either not working or
not being implemented well.