In 2012, Bank of America was one of the largest and most identifiable banks in the United States with over US$ 2.1 trillion in assets. Its goal was to be accessible to every sort of customer at any stage of their financial lives by offering both a variety of products and easy accessibility with over 5700 locations and 17,000 ATMs. Beyond the arena of specialty lending, Bank of America served consumers and companies ranging from small sole proprietor-ships to multinational global corporations with banking, investments, and asset management. While the company was successful in building market share, it faced a multitude of difficulties from its “robo-signing” foreclosure practices.