2.6. Destinations
Ship is mostly seen as a destination. It is well equipped with on board activities with different entertainment,
leisure and other different extras. These services bring more values and extra revenues to companies. It is implied
that cheap total price help to increase the readiness of customers to buy more on board. There is strong co-relation
between short cruise trips and increased board revenues (Hensen, 2003). The culture of countries which are visited
by ships is not playing a major role. Most of passengers spend their time on board or they prefer to join daily tours
which are mostly organized by cruise ship companies. But destination of ships is still changing according
expectations and cultural background of customers. The most common cruise ship destinations are very easy to
reach from North America and Europe. Since ten years, there has been newly developed special markets such as
Norway, Adriatic Sea and Black Sea region. The infrastructure of many harbors is not ready to offer services to
hundreds of passengers. At this point, financing of related investments is getting above the resources of these
regions. Cruise ship companies started to invest more in infrastructure of such regions. It brings the danger of strong
dependency of locals on such companies and their investments: Cruise ship companies invest increasingly in to
build up private clubs, hotels or private islands. This can be easily seen in Caribbean peninsula Haitian Labadee.
Royal Caribbean Cruises leased this peninsula in order to create its own private holiday resort. This place is
surrounded by fences and protected by security forces