Even today, unfortunately, miscommunications occur. A recent flap about a 2011 Cadbury candy advertising campaign that ran in the UK illustrates sensitivities. A print and billboard ad for Cadbury’s Bliss line of Dairy Milk chocolate ran with the tagline, “move over Naomi, there’s a new diva in town”. Many people, including supermodel Naomi Campbell, objected to the racist undertone of the ad; she claimed it “was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar.”