the objectives of this study
were twofold: 1) to evaluate the volume
and type of cancer coverage in Canadian
ethnic minority, relative to mainstream,
newspapers; and 2) to compare this
newspaper coverage of cancer with cancer
mortality in Canada. Because visible
minorities in Canada are often at a lower
educational and income level than the
general population,19 and since literacy
affects the relevance, salience, and usability
of printed health materials,20 we
also evaluated the readability level of
cancer articles in ethnic minority and
mainstream newspapers.