The contest will run for three weeks, and at the end of that time, a panel will choose a winner based on aesthetics, feasibility, and originality. The winner will receive a Moto 360, which the terms list as having an "approximate retail value" (ARV) of $249. Nine others will win a $50 Google Play gift card; and, unsurprisingly, Motorola reserves the right to use any of the ten winning submissions on the device itself, or in marketing.