Simpler Goals produce more focused efforts and better results.
Reporting on the results of your product launch should be a natural outcome of establishing launch goals. Define metrics that support the goals and then a meaningful Launch Status Report can be developed. The level of reporting detail is up to you but should be sufficient to demonstrate your understanding of the process, capture what is working and what is not working, and how the product launch is tracking to the launch goals.
- See more at: http://pragmaticmarketing.com//resources/6-secrets-of-a-winning-product-launch?p=2#sthash.BiAkRWd3.dpuf