Expounding on the Gestalt principles, Andy Rutledge analyzed the use of similarity in web design and described the main types of similarities, and how strongly they suggest a relationship. We’ve found his work on the topic of similarity to be some of the most thorough and practical advice available.
Take a look at his first illustration and see which objects look most related.
Even though the objects are all the same color, most viewers cite shape as the relationship that is the clearest. Despite differences in size, the small squares are related to large squares, and the small circles are related to the large circles. Pretty simple, right?
But what if the items were all the same shape and color?
Now, you’ll likely conclude that the large squares are related to each other and the small squares are related to each other. Because differences in size can create contrast, we can also create consistencies of size to communicate relationships.
Expounding on the Gestalt principles, Andy Rutledge analyzed the use of similarity in web design and described the main types of similarities, and how strongly they suggest a relationship. We’ve found his work on the topic of similarity to be some of the most thorough and practical advice available. Take a look at his first illustration and see which objects look most related. Even though the objects are all the same color, most viewers cite shape as the relationship that is the clearest. Despite differences in size, the small squares are related to large squares, and the small circles are related to the large circles. Pretty simple, right? But what if the items were all the same shape and color? Now, you’ll likely conclude that the large squares are related to each other and the small squares are related to each other. Because differences in size can create contrast, we can also create consistencies of size to communicate relationships.
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