Rakuten Ichiba, Japan's largest Internet shopping mall, is a B2B2C (Business to Business to Consumer) business model where merchants located in different regions can come together to from an online virtual shopping mall. The main profit sources are fixed fees from merchants and fees based on each transaction and other services. Rakuten Ichiba offers a proprietary system called RMS (Rakuten Merchant Server) which is a development platform for running shops on the Internet through Rakuten Ichiba, and e-commerce consultants (ECCs) who are dedicated staff offering consulting services with a mission to help merchants overcome challenges and grow their sales.
Other e-commerce sites are more product centric, and emphasize efficiency and passive interaction with consumers, but at Rakuten Ichiba the merchants themselves design their own sites and can show the originality of their stores, and can directly engage users through e-mail and SNS (Social Networking Services), resulting in a more pleasing shopping experience. This is an attractive feature to bring in users, compared with other e-commerce sites.
Rakuten Ichiba, Japan's largest Internet shopping mall, is a B2B2C (Business to Business to Consumer) business model where merchants located in different regions can come together to from an online virtual shopping mall. The main profit sources are fixed fees from merchants and fees based on each transaction and other services. Rakuten Ichiba offers a proprietary system called RMS (Rakuten Merchant Server) which is a development platform for running shops on the Internet through Rakuten Ichiba, and e-commerce consultants (ECCs) who are dedicated staff offering consulting services with a mission to help merchants overcome challenges and grow their sales.Other e-commerce sites are more product centric, and emphasize efficiency and passive interaction with consumers, but at Rakuten Ichiba the merchants themselves design their own sites and can show the originality of their stores, and can directly engage users through e-mail and SNS (Social Networking Services), resulting in a more pleasing shopping experience. This is an attractive feature to bring in users, compared with other e-commerce sites.
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