According to Das and Sahoo, it was found that Online Social networking is a type of virtual communication that allows people to connect with each other. This concept arises from basic need of human beings to stay together in groups forming a community. และได้ให้งานวิจัย ของ Michael Wesch, cultural anthropologist at Kansas State University, compared the tribal societies to online social networking. Like the tribal culture, in Facebook people project their identity by demonstrating their relationships to each other.
According to Das, it was found that Sahoo and Online Social networking is a type of virtual communication that allows people to connect with each other. This concept of human beings arises from basic need to stay together in groups and forming a community of research, Michael Wesch, cultural anthropologist at Kansas State University,, compared to online social networking the tribal societies Like the tribal culture, in Prof. Facebook people demonstrating their identity by their project relationships to each other.