- The current study, although the level of awareness about organic rice was low, did reveal that both farmers and consumers are aware of the toxic effect of chemical fertilizers and pesticides. With the introduction of organic rice cultivation technology and the assurance of some relevant factors (like price and quality), we expect an increase in the marketing of organic rice in both domestic and overseas market. Like some private companies in Asian countries that are exporting organic rice, Bangladeshi primate companies also have the scope of expanding this export in the international area.