In future, e-commerce and traditional brick-and-mortar
commerce will no longer move on parallel tracks. Even
today, traditional traders tend to operate an e-shop in
parallel to their physical store, and use one or more
e-commerce platforms such as eBay, MeinPaket.de, or
Amazon Marketplace to access national and even international
markets. The next evolutionary step within the
retail business is blending online and offline into a single
24/7 shopping experience.