UNIQLO is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, Hong Kong, South Korea, the United Kingdom, France, the United States, and Singapore. But it didn’t open a store in Macau. So we do the analysis and make a marketing Plan of UNIQLO Company for Macau S.A.R. Market.
This report is a marketing strategy research for the UNIQLO Co., Ltd. and its product. Base on the quantitative non-randomized studies and SWOT analyze, it provides some advices for the existing marketing strategy problems. The information of its chain of retail stores .