Needless to say, the U.S. company began to lose money and this jammed the company into being caught between the proverbial ‘rock and the hard place’. The U.S. company faced the additional burden in that they were facing such stiff competition from their competitors that they had no latitude to increase their prices. The agreement did not include any provisions to renegotiate the contract if faced with such a dramatic shift in the value of the rate of currency either, which was another serious drawback.