Because modern behavioral safety processes focus on increasing the occurrence or probability of safe behaviors, a critical component of the process involves the explicit programming of rewards, celebrations, and other incentives. Technically, reinforcement is a basic learning process that occurs when a behavioral consequence increases the frequency, intensity, or duration of a targeted behavior. But, because it is often not known whether a positive consequence is effective in practice, Geller (2001) has argued that the term reward is better in this context because it refers to a positive consequence that has the intention of producing the desired change in behavior. According to Geller, even if a reward does not have the intended effect, it is likely to have indirect benefits to workers' perceptions of the safety process.