Firms go and sell international for “pull” factors, based on the attractiveness of a potential foreign market, as well as for “push” factors, which make firm’s domestic market appear less attractive. The following are some of the factors that push firms to sell abroad: Sometimes companies develop product for international and export markets only; Domestic market may be too small and exporting maybe a viable option to exploit economies of scale; the nature of the business or product requires firms to operate internationally or in foreign markets (airlines); companies seek foreign expansion in order to minimize and spread the risk, and reduce its dependence on one geographical market; because of saturation of domestic market, companies seek foreign markets and usually product life cycle reaches its maturity in the domestic market, while being at earlier stages of the life cycle in less developed markets (Sub-Saharan Africa).