Compared to quantitative content analysis, there will in qualitative research be stronger consideration of context and the meaning of texts Compared a to other interpretative or hermeneutic approaches, an analysis will be achieved which is much more based on rules and pragmatism. Often the rules demanding in their appli that are formulated for content analysis are as make a text when classifying may tion as other methods. The need to interpret it difficult to maintain procedural clarity. It puts the promised procedural clarity of the method and its rules in perspective again. Categorization of the material employing categories derived externally from theories, rather than or from the material itself direct the researchers' focus more to the content may of text. Interpretation of than to exploration of the meanings and depth the grounded text through analytic methods, such objective hermeneutics or as theory analysis, plays a role in qualitative content analysis only in a rather schematic way in explicative content analysis (as outlined in Chapter 8). Another problem is that in qualitative content analysis one often works with paraphrases: these may be useful for explaining the original material, but cause problems if used in place of original material for content analysis.