As the in-house researcher with the resources of a large company available to you;
1. What types of marketing research would you employ? Why?
2. What kind of information would look for, both internally and externally, and from whom?
3. What research category or categories would this particular project fall into?
4. What would you suggest that Keith should do if you are convinced that the new mats are feasible, based on your initial findings?
5. What are some of the things you and Keith need to consider before embarking on a formal research project, if it’s decided that this would be perused?