• . Written Analysis on Coca Cola
• The product being advertised is a drink.
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• The brand name for the product is Coca Cola, but on the advertisement it is named Coke. This name has been chosen for the product because it has connotations of being fun and lively. This is because of the alliteration. By not using the full name of this product, it shows that Coca Cola is a very popular drink, and can be recognized, by just a shorter version of the name.
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• The target audience for this product is young adults & children. This is because of its bright colors, imaginative images and a catchy slogan that are advertised in this advertisement.
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• The motive for the advertisement is to persuade you to buy and drink ‘Coca Cola’. It suggests that if you do drink Coca Cola, your life will be better, and more exciting. According to Maslow’s theory, this suggests the need for affiliation or friendship.
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• In this advertisement it has many images, such as teddies, buses and rainbows. The teddies suggest comfort and affectionate. The buses suggest socializing. The rainbows suggest luck, and that things are getting better. These images would attract the target audience because they are bright and imaginative, and show all different needs.
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• The camera distance is a long shot. This has been used to see a variety of emotions. There isn’t a camera angle so it shows that nothing is more important and every image is equal.
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• The main color in the advertisement is red. The background is mainly bright red. The color red has been chosen because it is a powerful color. It is bright so it stands out, and grabs your attention. The color red would attract the target audience because teenagers and young adults want to feel powerful and have the attention. This also shows the need for attention and for affiliation or friendship. The logo for this advertisement is the word ‘Coke’ written in bold red writing.
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• The logo is plain and is easy to remember. The writing of it is soft and round. The outside of the logo is simple and white writing. The logo and font for this product is something that would make people feel comfortable, laid back and refreshed. The slogan in this advertisement is: ‘Open up to the Coke side of life’. This is effective because suggests that when you drink coke, your life will be better. This slogan would attract the target audience because teenagers and young adults want to be the best in life.
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• 2. The language is emotive. It suggests that when you drink coke you will have a fulfilled life. Most teenagers and young adults want a fulfilled life, and want to live life to the best they can, so by the language, they will be more persuaded to drink Coca Cola.