Dear Kittisak,
It's already been a busy year for our team, and definitely an exciting one!
We've made tremendous progress on our mission to democratize AR. With new capabilities like VuMark and support for Universal Windows Platform, we have addressed some of the biggest challenges in AR. With VuMark, we have provided a simple and scalable way to add AR experiences to any object or product. And with UWP, we've added support for Microsoft Surface and Hololens – some of the most innovative devices available.
While we've made great strides, there are still major challenges to be addressed.
Creation of new 3D content remains complicated, labor-intensive, and is cost prohibitive for many AR deployments at scale. Yet there are existing repositories of 3D content created with CAD tools. We need to unlock them.
We need to make development simpler. Vuforia is a great solution for people who write code. But what about people who don't? What about those who create technical drawings and instructional content? They could build AR experiences if they had the right tools. We need to enable them.
Today at LiveWorx, we announced a new addition to the Vuforia platform to meet these challenges. It's called Vuforia Studio Enterprise. It was born from the Vuforia platform you know, and from PTC's industry-leading 3D pedigree that you'll see more of. And it's pretty amazing.
Vuforia Studio Enterprise will enable a content creator to quickly build an AR experience from existing 3D content – whether created with PTC or 3rd-party tools. And with just a few clicks, it can be published to the cloud. Once published, the new Vuforia View app can scan a "ThingMark" to present the user with relevant experiences to download and launch. Powerful. Simple. Scalable.
Additionally, Vuforia Studio Enterprise will enable IOT solution builders to create virtual dashboards for connected products. Because it's integrated with PTC's ThingWorx IOT platform, you can easily create virtual gauges and attach them to sensors that will deliver real-time data. And of course you can publish these too, and launch them from Vuforia View.
In addition to bringing a new part of the platform, Vuforia Studio brings a new addition to the Vuforia team. We're thrilled to have some of the best and brightest from PTC's CAD group bring their world-class 3D expertise to the platform! They have been working extremely hard on Vuforia Studio for over a year as a project known as "ThingX".
The ThingX team designed Vuforia Studio with an enterprise focus, and it might feel a little different if you're a Vuforia developer. It will be initially available in a paid Pilot Program through PTC's traditional sales and support channels, and everyone is invited to participate. Meanwhile we'll be hard at work on a release that will be freely available to all for development use, just like the rest of the platform. We remain committed to the Vuforia platform you know and love - whether you're using it for consumer or enterprise-facing applications.
Thank you for your continued use and support of Vuforia. Our success is driven by yours, and we are humbled and amazed by what you continue to accomplish!