There is no one solution to the problem of media violence, nor will we ever totally eradicate violence from our lives or from the media. But there are many steps that each of us can take to reduce the amount and the impact of violent images in our lives and in the lives of our children. These individual acts, along with the acts of others, will add up to widespread social change. We have come to believe that every single soda can we pick up is one small step in saving the environment—isn't our cultural environ-ment equally important?