All in Omnichannel. As Fernando Lamas, er, Billy Crystal famously said, “it is better to look good, than to feel good, darlings.” While the state of desilo-ing remains embarrassingly poor at many FIs, presenting a holistic, omnichannel digital face is decidedly easier, and that makes it a driving trend for 2014. If you can make your bank look “marvelous” across multiple digital channels at relatively little expense, why not do it?