The Region’s MICE players are recognizing the significance of strategic MICE management. Major figures all point to
strong growth and a firm foundation for the region’s MICE sector: 1) MICE expenses are projected to increase from
6% to 8% for 2013 (Industry had 6.7% CAGR since 2003); 2) advance bookings for 2013 had increased by 5% to 6%;
and 3) the average cost per attendee per day is projected to increase by 5% to 8%.8
Approximately 70% to 75% of
meetings are being held domestically.