The particular paths revealed in this study appear to be rather robust because they are validated by the three-country data. Regardless of the country of origin, the fundamental relationships among the elements of the globally focused market organization remain the same. The requirements for generating favorable marketing and financial outcomes in a GMO appear to be the same for firms in Norway, Sweden, and the United States. Therefore, many of the managerial implications that result from the study are readily applicable to managers from at least each of these three economies.