The company was set up in 1998 by Liu Qiangdong and is now one of China's largest online retailers. It has more than 60,000 employees.
Long, who sits on the executive board of her company, believes Chinese management ideas are likely to be more influential in the future and this is largely driven by the market environment.
"The China market is quite hot, particularly for e-commerce. There are tremendous opportunities here. I think a lot of Chinese companies in this sector have the potential to compete successfully against international companies," she says.
Long, previously worked as legal affairs director for Swiss mobile phone software company Myriad Group and as chief compliance officer for Nasdaq-listed UT Starcom.