Coordination and Communication
Coordination is meshing and balancing all aspects of production or service and all
departments in a company in the best way for the company to meet its goals.
Communication is making sure those goals are understood by all employees.
Coordination forces executives to think of relationships among individual departments
within the company, as well as between the company and its supply chain partners.
Consider budgeting at Pace, a United Kingdom-based manufacturer of electronic
products. A key product is Pace’s digital set-top box for decoding satellite broadcasts.
The production manager can achieve more timely production by coordinating andcommunicating with the company’s marketing team to understand when set-top boxes
will be needed. In turn, the marketing team can make better predictions of future
demand for set-top boxes by coordinating and communicating with Pace’s customers.
Suppose BSkyB, one of Pace’s largest customers, is planning to launch a new highdefinition
personal video recorder service. If Pace’s marketing group is able to obtain
information about the launch date for the service, it can share this information with Pace’s
manufacturing group. The manufacturing group must then coordinate and communicate
with Pace’s materials-procurement group, and so on. The point to understand is that Pace
is more likely to have satisfied customers (by having personal video recorders in the
demanded quantities at the times demanded) if Pace coordinates and communicates both
within its business functions and with its suppliers and customers during the budgeting
process as well as during the production process.
Coordination and CommunicationCoordination is meshing and balancing all aspects of production or service and alldepartments in a company in the best way for the company to meet its goals.Communication is making sure those goals are understood by all employees.Coordination forces executives to think of relationships among individual departmentswithin the company, as well as between the company and its supply chain partners.Consider budgeting at Pace, a United Kingdom-based manufacturer of electronicproducts. A key product is Pace’s digital set-top box for decoding satellite broadcasts.The production manager can achieve more timely production by coordinating andcommunicating with the company’s marketing team to understand when set-top boxeswill be needed. In turn, the marketing team can make better predictions of futuredemand for set-top boxes by coordinating and communicating with Pace’s customers.Suppose BSkyB, one of Pace’s largest customers, is planning to launch a new highdefinitionpersonal video recorder service. If Pace’s marketing group is able to obtaininformation about the launch date for the service, it can share this information with Pace’smanufacturing group. The manufacturing group must then coordinate and communicatewith Pace’s materials-procurement group, and so on. The point to understand is that Paceis more likely to have satisfied customers (by having personal video recorders in thedemanded quantities at the times demanded) if Pace coordinates and communicates bothwithin its business functions and with its suppliers and customers during the budgetingprocess as well as during the production process.
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