a U.K. company ARM licensed its core design for about 1% on each CPU, which sold for roughly $15-$20. Google also developed its application store to enable applications to run on different versions of ARM as well as Intel's x86 CPUs, so there was no architectural lock as there was on Windows PCs. Three companies dominated the ARM CPU business in smartphones in 2014: Qualcomm had about 54%, Apple had roughly 15%, and MediaTek from Taiwan had just under 14%. Dating back to the early days of Apple, Jobs always preferred to control the critical technologies that would drive Apple's differentiation. To grab greater control of mobile devices, Jobs bought two ARM microprocessor design companies for about $400 million between 2008 and 2010. Apple's CPUs were manufactured by Samsung and optimized to deliver Apple's demanding specifications on battery life and performance.