The study of destination image
may be viewed as a subset of
t h e more general field of image
measurement. At the most
fundamental level, image
formation and measurement
relate principally to the study of
imagery in the field of psychology
and, therefore, a brief
examination of this concept is
useful at this point.
Imagery has been defined by
psychologists as a distinct way of
processing and storing multisensory
information in working memory.
In essence, 'imagery processing'
depends upon more holistic, or
gestalt, methods of representing
information. This is often
described as mental picturing,
although sight is not the only
s e n s o r y dimension that can be
in c or po r a ted i n to i ma ger y
processing. Imagery can include
any or all of the senses - smell,
taste, sight, sound and touch.
This is contrasted with
'discursive processing' which is
characterised by pieces of
information on individual
features or attributes of the
stimuli rather than more holistic
impressions
The study of destination image
may be viewed as a subset of
t h e more general field of image
measurement. At the most
fundamental level, image
formation and measurement
relate principally to the study of
imagery in the field of psychology
and, therefore, a brief
examination of this concept is
useful at this point.
Imagery has been defined by
psychologists as a distinct way of
processing and storing multisensory
information in working memory.
In essence, 'imagery processing'
depends upon more holistic, or
gestalt, methods of representing
information. This is often
described as mental picturing,
although sight is not the only
s e n s o r y dimension that can be
in c or po r a ted i n to i ma ger y
processing. Imagery can include
any or all of the senses - smell,
taste, sight, sound and touch.
This is contrasted with
'discursive processing' which is
characterised by pieces of
information on individual
features or attributes of the
stimuli rather than more holistic
impressions
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