Results of each product name (lavender or peppermint) were
subtracted from the baseline wellness response (pre-stimulus);
mean differences between baseline and product were analyzed
via analysis of variance (GLM). Differences were statistically
significant for 18 (lavender) and 28 (peppermint) terms
(p 6 0.05). These results demonstrate that testing products in
the form of a product name elicited a different response from
baseline wellness response (Table 9). Most notable differences
included