This effect of personal salience will also be demonstrate in chapters 10 and 11, with respect to differences in job-attribute preferences between men and women and in relation to variations of that kind linked to personality. A substantial between-group or between-per-sonality difference in the average salience of a key job characteristic is likely to be accompanied by a between-group difference in the association between that job feature and well-being. In simple terms, the more strongly that a person or group wants something (the more that it is viewed as salient), the more will the happiness of that person or group be affected by its absence or presence.