5. Conclusions
A knowledge of the factors that affect a firm's exporting decision is a
key concern for sectors that place part of their production on international
markets. This study confirms that the manager's university education
and the firm's having ICT-based commercial resources favor the
company's taking the decision to export.
Although the findings result from analyzing a sample of small-size
firms that have a webpage and that produce organic olive oil in Spain,
these findings are of interest to any sector that is attempting to improve
its commercial activity outside the home market. Furthermore, the results
are consistent with those of previous studies.