The Fear of New Thinking. Innovators will often face managers who are not open-minded about new thinking. In the situation, the innovator must not respond negatively, or give up in the face of resistance. They must ask why management is responding in such a manner, both to understand the root causes of the resistance, and also to keep their own innovative fires burning. Even in the best of innovative organizations, not every idea, regardless of its profit or market poten- tial, will be funded.