Individualized and personalized services
Friendly staff
Homely environment
High Tech Facilities in the Room
Being in a Small and Cozy Place
Food and Beverage (restaurant, bar, etc.)
Entertainment (night life, bar, lounge etc.)
Variety of Activities Offered by the Hotel (special tours, etc.)
Convenience to downtown
Convenience to airport
Size of Hotel
Aesthetic
Unique architecture of the hotel (façade, entrance)
Uniquely interior design of the hotel (lobby, room, facilities)
Modern and comfortable furniture
Social spaces such as living rooms
Libraries with social rooms
Reputation
Quality