A sample of the owner-managers were consulted and found to have both concerns and hopes for the process. The concerns existed at a number of levels; confidentiality of company specific information, costs associated with the process, making the right impression and finally concerns that it will end up merely being an exercise in wasting valuable time. However, the owners were also found to have hopes. The strongest of which was to discover what academics and other practitioners see as being important to measure within the enterprise and why. They also looked forward to meeting other like-minded individuals to discuss industry climates and to network at a business level.