In summary, remember that a trustworthy, personal relationship must precede any successful Sino-American transaction. Focus on protecting your counterpart’s feelings with the family and friends that you will never meet. Read. Speak with at least three Americans who have done business in China. Ask what mistakes they have made and how they resolved them.
By the way, before you visit China, investigate what your Chinese associates would consider appropriate gifts and keep an inventory of them to continually express your appreciation. Then, “be square.” (It’s an attitude.) Finally, there is no alternative to unfailing courtesy.