In order to achieve business sustainability farmers need to be aware of these external pressures and adapt and develop innovative production strategies so that that all kind of stakeholders: consumer organizations, environmental groups, neighbours, regional and national governments, retail etc. are satisfied with the way these farmers produce. In the Netherlands for example, some regional governments already have legislation restricting farms in their development when they do not interact with society. Incorporating the interaction with society can be done in various ways depending the main farm strategy. This interaction of farms with society we
call Society Oriented Farming which contains a wide range of different strategies and farming systems ranging from locally oriented farming systems (like civic agriculture) and more globally
oriented agriculture.