In 2009 Fiat Brazil asked Internet users to send in suggestions as to how the Fiat
Mio (www.fiatmio.cc) could be improved. The company kept the brief wide, and
eventually received more than 10 000 suggestions through social networking
sites. These suggestions ranged from giving new car owners manuals on USB
flash drives to more outlandish ideas such as funnelling garbage through the
engine in an effort to recycle