Ans.: It is rightly said that in European countries, people believed that fast food could be successful there. Due to which, McDonald put into lots of strategies to collect customers from various range. At the beginning it entertained the children customers with play lands, crayons and paper to magnetize the children customers. To draw adult customers it spends more than $200 in advertising American fast foods. In Europe, McDonald applied ‘promotion strategy’ to espouse the marketplace of fast food.
However, the marketing strategies of McDonald are much more different from Europe to Asian countries. In Asian countries, it applied ‘distribution strategy’ after looking, comparing and changing its products as per their diet and habits.