They articulated a common vision and started to identify systematic actions to make the vision a reality.
They satisfied their curiosity and eagerness to learn by going beyond their borders and by taking part on this journey.
They were able to achieve some quick financial wins by increasing their bargaining power vis-à-vis common suppliers.
They achieved initial joint innovations and quality improvements in the service of their clients by pooling resources together and sharing best practices.
I would argue that the emerging culture was resolutely taking a “global coaching culture” direction as described earlier, in particular: the cross-learning and leveraging of differences, the spirit of solidarity and the development of genuine relationships, and the opening up of new choices beyond habitual national cultural habits and preferences.