the idea of bringing such suits against the food industry is not unprecedented. in 1983, for instance, the California supreme court greenlighted a suit brought by an advocacy group against General Foods over the way such breakfast cereals as Sugar Crisp and cocoa pebble--which contain 38% to 50% sugar by weight--were being marked to children. The plaintiff argued that "although promoted and labeled as 'cereals'" the products "are in fact more accurately described as sugar products, or candies" The court suggested that ads even implicitly claiming that such products were nutritious or healthful were plausible lawsuit targets.(After the ruling the case settle)