Sports agents are often judged by the reputation and perceived value of their clients. Maintaining a roster of reliable athletes is the goal of every agent-although there are different strategies to achieve this outcome. High-powered agents may only recruit select athletes who possess high earning potential, while lesser-known firms may be open to representing scores of athletes who aren't household names. Sports agents routinely research and make contact with prospective clients. Referrals from industry colleagues, agency assignments and cold calling are all recruitment methods. Agents must strike a balance between servicing their current clients and adding new clients to their rosters.