Doing so will also allow multi nationals to benefit from the "frugal engineering" (as Renault's CEO Carlos Ghosn labeled it) that's possible there. Because of abundant skilled talent especially engineers and relatively low salaries in those countries, the costs of creating products there are often lower than in developed nations But no amount of investment will result in portfolios of successful new products and services if companies don't follow the design principles that govern the development of reverse innovations.