Given that this technology was deemed likely to be valuable to customers, novel, and unobvious, it was provided a patent. The purpose of the patent is to protect the owner of the technology from people imitating the technology. Along with other intellectual property protection such as copyrights and trademarks .Breeze Technology had a new product that could be protected from competition (at least for a period of time). Therefore, Breeze Technology had a bundle of resources that was valuable, rare and inimitable. The important questions are then: (1) where does this valuable, rare and difficult-to-imitate bundle of resources come from? and(2). How can it best be exploited?